When we began working with Zigzag surfing magazine, they would release 8 issues per year. Roughly every second issue they would insert a product catalogue booklet or Guide. Before our involvement, these Guides, more specifically their covers, were fairly ordinary and had minimal stand alone appeal. Our goal was to elevate these booklets, give them unique identities and create a platform for us to flex our illustrative skills. They needed to express style, attitude and coolness. Let us show you:
"FROM INSERTS TO INSIDE"
After returning from the financially draining COVID lockdowns, Zigzag decided to refresh itself as a quarterly magazine. This meant the overall quality of the magazine could be improved. Insert booklets had become too expensive and would not fit well with the new perfect bound spine. Therefore, the Guides for this new era of Zigzag, were printed inside the magazine as single or double page spreads and offer greater flexibility in their frequency and product themes.
